In earlier times customer service was the most crucial part to make any business successful but now it’s just a small part. But in today’s time to attract more customers toward the business, you need to focus on providing a great experience to your customers. Personalization is the right key that will allow you to understand the latest market trends and it also helps you understand your customer’s shopping behavior, so that you can offer them products that are related to them.
In this recent time, customers are more attracted to the business that delivers excellent service. GroupBy software is a provider of e-commerce search and merchandising solutions. The company offers tools for search, navigation, merchandising, search engine optimization (SEO), and search as you type (SAYT). GroupBy Inc. serves customers in the United States and Canada.
Here are five personalization tips for a better customer experience:
Address customers by their name:
There are many studies that suggest that when you hear your name your brain reacts differently. This explains the reason why customers are more attracted to a business when they refer the customer by their name. This will make the customer feel valued in the business but to achieve this you need to make sure that your customer service team has complete information about whom they are speaking with.
Recognize and reward loyalty:
“Communications is at the heart of e-commerce and community,” said Meg Whitman, an American business executive and former political candidate. She is a board member of Procter & Gamble and General Motors.
Appreciating your loyal customer for being in the business for so long will allow the customer to feel valued in the business. You can send them handwritten notes, also you can offer them discounts on some products and you can offer them some complementary products or services on their every shopping. When your customers are happy with the business then they will bring more new customers to your business.
Offer several customer service channels:
Offering your customers different choices will make them shop more from your business. If we talk about channels then some customers have their own preference but others follow what they are more convenient with. When you offer a customer different options to choose from the channel will allow the customer to stay satisfied with the business. But make sure what channels you offer quick response and resolve for your customer’s queries.
Leverage customer data:
Personalization will help you to keep records of your entire customer’s data and their purchase history. This will allow you to offer what your customer actually wants and also you can recommend them more related products that can increase your sale.
Empower agents to give recommendations:
Allow your customer service staff not to follow the scripted conversation, let them connect with the customers and talk freely. This will offer you more natural interaction and your support will be able to understand the customers more deeply. Along with that, they will be able to assist them in every possible way to make the customers stay happy and loyal to the business.
