As Holiday approaches, many online store owners start to think about how to prepare their ecommerce for Holiday. If you are one of them, don’t worry: we’ve got you covered. In this post, we will give you tips to apply to your ecommerce at Holiday. By following these tips, you can make the most of this important period in the life cycle of your business. Read on and get going.
Sensible marketing strategies for your ecommerce at Holiday
You need to let customers know about your offers and discounts, and spread the word! Therefore, use different channels, especially email marketing, to announce the offers that await them.
It is important that you draw the attention of consumers to the promotions of your online store from the beginning. Then, you can send an email shortly before the start of the Holiday shopping to remind them to visit your online store. You can then inform your customers of upcoming sales several times a week. On special occasions like the Holiday season, consumers often have a high tolerance for promotional emails because they don’t want to miss out on the opportunity to save on their purchases.
Advertise on search engines and soc.media
To properly boost your online sales again, search engine ads can be very helpful. If you haven’t yet created Google Ads, for example, you definitely should. Create an attractive ad title for potential customers, use your discounts in it or encourage them to enter your online store. If you already have some advertisements, it will be enough for you to simply adapt them to the current promotions. You can start with video marketing – it’s important to focus on TikTok, YouTube and Twitch. Even live streaming goes very big in 2022. You can buy Twitch viewers from a trusted brand and get ready for a big success. You can start streaming the process on how your brand/offer works.
Note: It is also efficient to give titles some urgency. You can add “limited offer”, “24 hour promotion” or “for the first 100 customers”, are some of the examples. After all, people hate to miss out on opportunities, especially when there are juicy deals. So potential customers are more likely to visit your online store and ideally also order.
Give customers gift ideas for this Holiday
At this time of year, if customers aren’t sure what to give and don’t find inspiration in your online store, they’ll move on to another. So that they do not leave your online store, give them gift ideas yourself.
How?
You can highlight in your web pack or multi-product gift baskets, pinpoint the best-selling and most popular products at the top of each category. Highlight popular product reviews. Create a section on your website called “The perfect gift for Holiday” to capture their attention and add a gift guide to the section. With that name, many hesitant users are sure to click through to see what you have to offer.
Offer gift cards for the undecided
Gift cards are a lifesaver for indecisive people or last minute purchases. Also, so the recipient can buy what he really wants instead of receiving a gift that he does not like.
Always have the gift card option visible on the web. You are going to save Holiday for more than one. And you make sure that they make the purchase in your store. Work well on the design and presentation of the card. Let them add a nice Holiday message or choose from different design options. The more personalized it is, the better. Include the gift card option in your emails with promotions when Holiday or Kings are approaching. If they don’t have a gift yet, they probably opt for the card.
