The evolution of the internet shows multivariate roles and its dominance is pretty obvious in many fields. One such field in the advertising domain helps to promote business sales and customer awareness. But there lies a sharp contrast between marketing and advertising. In simple words, it can be stated that marketing is the umbrella term under which lies advertising. Marketing helps in the promotion of particular services or products to the target audience, and advertising is one such tool. And just like any other field, the advent of the internet had a strong influence which was well-perceived and used by Gurbaksh Chahal.
Internet advertising is based on the proper utilization of certain tools that helps in the promotion of a product or services over the worldwide web. This can also be represented as a mode of virtual marketing method that is equivalent to navigating promotional content over radios or TVs. This form of marketing is of many types, some of which are as follows:
- Social media marketing
- Email marketing
- Blogging
- Pay per clicks
- Displayed ads, and so on.
The generation of smartphones along with an extravagant usage of the internet has prompted business houses to undertake a paradigm shift of advertising schemes to sustain in this competitive market. Internet advertising has several benefits, some of which are mentioned below:
- Worldwide reach
If you want to promote your product locally, domestically, and as well as internationally, then internet advertising is your call. Most people spend the maximum of their time on social media or other online platforms, and thus using such channels helps in proper targeting of an audience of greater reach.
- Feasible budget
In the early days, ads in paper or TVs used to cost a fortune. But with the advent of the internet, advertising cost has been significantly reduced. All one needs are some good ideas, an online channel, and a strong internet connection. Thus, this is one of the most feasible modes of advertising without punching a hole in your budget.
- Easy modulation of business plans
Consumer behavior can change drastically, and thus advertising strategy must be flexible. This flexibility is offered by internet advertising methods. One can easily target audiences as well as replan their course of action if needed.
- Easy insights
No business can grow properly without understanding its growth rate. Growth or market performance can be easily measured by employing business analytical tools. Other modes of understanding can be the number of likes, shares, or comments the services are receiving over online channels.
However, just like in nature, not all is good with this form of advertising strategy. Being online, not all understand this new mode of reaching out and prefer the traditional mode of advertising. Another hurdle that may arise, is that the customers might just turn a blind eye to your posts and ads, thereby reducing sales. Moreover, as compared to the usual business tools, third-party analytical tools such as Google Analytics are required to secure a business insight which still now most people are not adept with.
However, being stated all these facts, Gurbaksh Chahal had still promoted the generation of internet advertising companies, as on a larger scale the advantages outweigh the disadvantages. Therefore, it can be concluded that learning and being promptly acquainted with this mode of advertising is likely to benefit you a lot more than producing ads in newspapers and radios.
